This Taco Bell Program Helped Launch Some of Your Favorite Music Artists

Since 2006, Taco Bell and its Feed The Beat program have helped support more than 2,000 artists/bands. To celebrate 20 years of the program, our guests Adrian Martinez and Jon Landman chat with us about the history of the program, the impact this program has had on rising musical stars, and the class of 2026 Feed the Beat artists.